To date, Stacks Asia has operated with a dedicated, but fairly siloed focus on the Asia markets. However, to truly scale, we are integrating Asia directly into the core execution environment of
Stacks Labs. This is a change that will better allow for integration with key elements of the Stacks Labs marketing and BD teams, enabling a more cohesive global strategy and more efficient allocation of resources.
By moving Stacks Asia under the Stacks Labs umbrella, the region becomes a key consideration in Stacks’ global marketing strategy. Rather than operating in a vacuum, our Asia initiatives will now have direct access to the full suite of resources, budget, and technical expertise housed within Labs.
Going forward, Stacks Labs’ marketing team will play a major role guiding the region’s strategy and we have plans to both continue seeking input from a wide array of local throughout Asia. By placing Asia under the direct guidance of Stacks Labs, we ensure that regional activities are perfectly aligned with our biggest global milestones and marketing efforts.